Hrithik Roshan To Hide-n-seek With Isha Sharvani

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[krishanaraghav]

Bollywood hunk Hrithik Roshan and dancer-actress Isha Sharvani (Kisna fame) will be seen together in a Parle’s Hide-n-Seek ad. Both have been roped in by the company to promote their premium biscuit brand.

After seeing Kajol ad (anti-Marie Bureau) campaign for Marie digestive biscuits one should have guessed that the biscuit war (to bring more powerful celebrity from another) will begin soon.

The company hopes to attract the attention of the 18-25 years age group by linking two of the best dancers in Bollywood. Be ready for some great dance performance in the commercial as a choreographer has been flown down from London to direct Roshan and Sharvani for the dance moves.

The teasers for the campaign will be on air soon and the full commercial will be seen around mid or late February. The actors will do a special commercial for the Valentine Day.

Parle wants to expanding their market base as well as giving Hide-n-Seek an edge over other biscuits brands through the commercial.